Immunity is one of the largest and fastest-growing (even after the post-pandemic slow-down) supplement categories in the CEE region. It is also the category with the highest share of new product launches. To achieve market success, it is crucial for your product to stand out in this crowded market. This is possible through the use …
Obesity and diabetes are severe and growing issues in CEE countries. Consequently, weight management was the 3rd fastest-growing CHC category in the region in the past 5 years. Currently available treatments do not meet the demand of European consumers, who are frequently looking for new solutions to address the issue. Metabolic syndrome is a cluster …
As a result of poor dietary and exercise habits during the pandemic, many people are looking to improve their skin health. Among ingredients in products that address the issue, collagen is the rising star. Unsurprisingly, Abyss Ingredients recently decided to conduct a consumer study, evaluating their collagen ingredient – Cartidyss®’s – effect on hair, nails, …
Since 2021, consumers have returned to their pre-COVID 19 lifestyles. This caused the growth of sports nutrition category. The post-pandemic focus shift towards fitness happened in the CEE region as well. “Many people have purchased sports nutrition products in the last 6 months. This highlights how the market is no longer associated with a specific …
Due to an increasing number of supplements based on vitamins & minerals, there is a high need for market differentiation. This presents a clear market opportunity for added-value ingredients.
In today’s fast-paced world, stress and sleep have become significant concerns for individuals seeking optimal well-being. As a result, the market for stress and sleep dietary supplements has experienced remarkable growth in recent years, both globally and within the CEE region.