The pandemic has driven a shift in awareness and younger consumers are more concerned than ever about preserving their wellness for a healthier future. Despite the global trend of increasing life span the gap between life expectancy and years spent in good health remains. In the EU countries this gap is 11 years on average. …

In a case study, we analyzed the market situation that allowed our clients, Sun Wave Pharma from Romania, to achieve a sell-out of 14k monthly units in the 4th year after the initial product launch with Quatrefolic® from Gnosis by Lesaffre.