Recently, consumers’ interest is shifting from the idea of a »lifespan« to »healthspan«. Up till now, aging has mostly been talked about in the context of outward appearance, but consumers are now looking inward and optimizing for better functionality and performance as they age. Consequently, food supplements addressing various aspects of longevity represent around two-thirds of the total dietary supplement market in the CEE region.
Key points:
- 43% of European consumers are worried about growing older (STADA Health Report)
- magnesium, turmeric, collagen, and vitamin K are among the most popular anti-aging ingredients in supplements (SPINS)
- 27% of consumers use supplements for the purpose of biohacking (SPINS)
- a longevity-focused campaign by The Vitamin Shoppe generated an 85% sales increase for their products in the healthy aging category
- consumers believe that mental well-being, stress management, nutritional health, and mobility are among the factors that will most impact current generations as they age (The Vitamin Shoppe)
- in order to live a healthier life, 67% of global consumers are willing to pay for dietary supplements and personalized nutrition, even if the service is not covered by health insurance (Roland Berger)
Learn more about addressing this opportunity with clinically supported ingredients by downloading our portfolio or requesting more information below.