Jul 11

A growing demand for longevity supplements

Consumers are increasingly concerned about preserving their wellness for the future. A large gap exists between life expectancy and years spent in good health (11 years on average in the EU countries). Unsurprisingly, supplements that address various aspects of longevity, represented around 2/3 of the total dietary supplement market in 2023 (Euromonitor International).

Longevity supplements are a growing trend in the CEE region

Key points:

  • 43% of European consumers are worried about growing older (STADA Health Report, 2024)

  • the Vitamin Shoppe named cognitive support as one of the biggest driver in their healthy ageing supplements sales in 2023, with a 45% sales growth from the previous year

  • in order to live a healthier life, 67% of global consumers are willing to pay for dietary supplements and personalized nutrition, even if the service is not covered by health insurance (Roland Berger)

  • one of the growing trends in supplements is “pro-age marketing” with products positined specifically for ageing hair, ageing skin, and so forth (SPINS)

  • consumers believe that mental well-being, stress management, nutritional health, and cognitive support are among the factors that will most impact current generations as they age (The Vitamin Shoppe)

Learn more about addressing this opportunity with clinically supported ingredients by downloading our portfolio or requesting more information below.