Due to an increased amount of research on the microbiome, consumer awareness about digestive health and its connection to overall health, including immunity, has increased.
Among a growing number of new product launches in the immunity and digestive segments, an increasing amount of them are based on biotic ingredients. Probiotics already represent a higher share of the total vitamins and dietary supplements market than average in some countries in the CEE region, such as Poland and Hungary.
We prepared a presentation with collected market data and a successful case study by one of our CEE clients.
- demand for digestive and immune health supplements has been growing faster than the total dietary supplement average in the past 5 years globally and in the CEE region
- probiotic and prebiotic products mostly populate high-volume and high-growth segments: digestive health and immunity
- probiotics in the CEE region are projected to grow faster than the global average of 6,0% during 2021-26
- our client launched a probiotic supplement brand in a mid-sized CEE market and surpassed 1,5 million € in sell-out just 3 years after launch
Given the growing digestive and immunity segments, the growth in awareness, and projections for probiotics, the CEE region appears to be promising for new biotics launches.
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