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Longevity – one of the greatest challenges

Vastly improved life expectancy gains of the last century look set to become one of the greatest challenges to the current one. According to Euromonitor International, global life expectancy is set to rise by five years by 2050, yet healthspan continues to lag behind. Consumers’ growing commitment to wellness is shifting towards a greater focus on long-term health and extending healthy years. 

Webinar: Opportunities for blood glucose supplements in Europe

Opportunities for blood glucose management supplements in Europe - webinar by Innova Market Insights, Phynova, Hermes Consilium

Innova Market Insights, Phynova, and Hermes Consilium hosted a webinar to help you better understand the market opportunities for clinically backed blood glucose management supplements in Europe. This exclusive session provided a comprehensive overview of the blood glucose management supplements landscape, equipping you with the insights and practical takeaways needed to develop innovative products in this fast-growing category.

Stress & sleep – the fastest-growing supplement category in CEE

Stress and sleep is the fastest-growing dietary supplement category in the CEE region.

Stress and sleep have been top of mind for consumers since the pandemic. In 2025, the mood/relaxing category was the fastest-growing supplement category globally and in Eastern Europe. Brands are increasingly launching new products addressing mood and mental acuity; therefore, differentiation is crucial to succeed in the market.