The need for products relieving stress and anxiety is growing as stress levels are increasing worldwide. 59% of consumers globally said they suffer from stress in 2019 and 30% said it’s most of the time.
Growing supplement category
Over the past 4 years web searches for “stress supplement” have grown by more than 49%. Even before the pandemic, in 2019, the mood/relaxing supplements market was already worth 1,3 billion EUR and grew at a CAGR of 5,7% between 2014 and 2019.
The pandemic is accelerating growth of the and the economic crisis is expected to do the same. As a result of the coronavirus, 43% of consumers became concerned about their mental wellbeing in May 2020, according to FMCG Gurus.
Increased demand during the pandemic
The calming/sleep/mood OTC category (food supplements included) grew significantly in European pharmacy retail sell-out figures during the March peak. While European pharmacy retail sell-out dropped by up to 30% y-o-y in May, the calming/sleep/mood OTC category dropped by only 3%, as reported by IQVIA. Only thermometers and hygiene products performed better.
Clinically supported ingredients for stress management
A recently published article by Forbes, highlighting the best supplements in the market, featured a product based on Sensoril®.
Sensoril® is a leading extract of Ashwagandha, which is the top-selling Ayurvedic herb. It has many advantages compared to other sources and strong clinical support for applications in nutrition for a healthy active lifestyle.
- Patented leaf & root composition
- 12 clinical studies supporting efficacy
- Providing the highest levels of Withanolide glycosides
- Manages and reduces stress
- Boosts energy levels
- Improves sleep quality
- Supports cardiovascular health
- Kosher, Halal, and Organic certified
Sensoril® is a trademark, owned by Natreon, Inc. Hermes Consilium is proud to be an exclusive partner of Natreon, Inc. in Central and Eastern Europe.