Sports nutrition is no longer just for athletes. Increasingly, consumers are turning to these products to address their overall wellbeing. This has resulted in a significant growth of the sports nutrition CHC category – globally and in the CEE region.
We have collected market data on this trend.
Key points:
- from 2019-2024 sports nutrition has grown at a CAGR of 4,7% in the CEE region and it is projected to grow even more in the next 5 years – at a CAGR of 7,8% (Euromonitor)
- 64% of US consumers in 2023 stated they are turning to sports nutrition products to improve their general health, as opposed to 39% who only use these products to enhance their sports performance (NBJ)
- the number of consumers who exercise daily has risen since the pandemic (from 27% of respondents in 2019 to 31% in 2021 according to Euromonitor)
- due to wearable technology advances and more public addressing of blood glucose regulation, weight management category has been gaining a lot of attention
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