Beauty is among the fastest-growing dietary supplement categories of the past 5 years – globally and in the CEE region. Consumers are increasingly looking for supplement products to address their hair and skin health.
Unsurprisingly, beauty giants, such as L’Oreal are hinting on venturing into supplements. In product launches addressing beauty, hair, and skin, collagen is emerging among the star ingredients.
Key points:
- in Eastern Europe, beauty supplements category grew by a CAGR of 5,1% in the past 5 years (Euromonitor International)
- in 2025, skin, hair, and beauty were 2nd on the list of US consumers’ top health goals when buying supplements (SPINS)
- 1 in 3 consumers globally in 2025 seek a healthier lifestyle to look good (Innova)
- collagen has seen a 4,7 thousand y-o-y increase in global Google and TikTok search volume from March 2024 to Feb 2025 vs. March 2023 to Feb 2024 (Spate)
- in 2024 (MAT 03), skin, hair, and nails represented 20% of sales in the nutricosmetics market in France and 92% in Italy, and collagen sales grew by 122% in France and 34% in Italy (OpenHealth)
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