Jun 28

A CEE trend: Beauty & skin health supplements

Beauty and skin health supplements are a growing trend, globally and in the CEE region. In recent years, the beauty supplements category has been growing faster than the total dietary supplement average.

Key points:

  • in Eastern Europe, beauty supplements category grew by a CAGR of 5,0% in the past 5 years (Euromonitor)

  • 21,6% of new product launches in the CEE region in 2023 had functional claims “beauty benefits” or “skin, hair & nails” (Mintel GNPD)

  • collagen supplements have experienced a boom on social media – they are often recommended by TikTok influencers and have reached over 668M views on the platform in 2023 (SPINS)

  • 25% of Europeans have stated they have sought a healthier lifestyle to “look good” (Innova Europe survey)

  • in 2024 (MAT 03), skin, hair, and nails represented 20% of sales in the nutricosmetics market in France and 92% in Italy (OpenHealth)

  • in 2024 (MAT 03), collagen sales grew by 122% in France and 34% in Italy (OpenHealth)

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