A large portion of the global population is overweight. Weight management was the 3rd fastest-growing CHC category in the CEE region from 2018-22 (according to Euromonitor International) and it’s expected to grow by an even larger CAGR in the following years.
Key points:
- in Eastern Europe, the weight management and wellbeing CHC category grew by a CAGR of 3,4% from 2018-22 and is expected to grow by a CAGR of 4,6% from 2022-27 (Euromonitor International)
- in 5 years to 2023, almost one in 10 of global vitamin and dietary supplement launches featured a slimming claim (Mintel GNPD)
- 20% of European consumers in 2024 are interested in weight management (FMCG Gurus)
- consumers are interested in ingredients that promote satiety – 59% of Polish consumers agree, that food/drink products that are high in fibre can keep one fuller for longer than those that aren’t (Mintel)
- there has recently been a surge in apps that help consumers effectively manage their weight (for example, WeightWatchers app)
Learn more about addressing this opportunity with clinically supported ingredients by requesting more information below.