Matevž Ambrožič

A new clinical study on Quatrefolic® by Gnosis by Lesaffre has recently been published, proving this active folate’s superior bioavailability compared to folic acid.

Sports nutrition is no longer just for athletes. Increasingly, consumers are turning to these products to address their overall wellbeing. This has resulted in a significant growth of the sports nutrition CHC category – globally and in the CEE region.

Weight management is a growing concern in the CEE region. How to address the category with branded, clinically studied supplement ingredients?

Immunity continues to be one of the largest dietary supplement categories globally and in the CEE region. This is no surprise, as only around half of European consumers in 2024 are satisfied with their immune health, a notable drop from 62% in 2022 (FMCG Gurus).

Only around half of global consumers are satisfied with their joint health. Although an established dietary supplement category, joint health has experienced high growth in 2023 across several CEE countries.

Longevity is one of the top consumer concerns for the future and there is a growing demand for healthy ageing supplements in the CEE region.