Feb 22

Cognition – fastest-growing category in CEE

Cognition is among the top categories consumers wish to improve. Although the category is still niche, memory health was the fastest-growing category in the CEE region from 2018-2023.

We have prepared a presentation with collected market data.

Key points:

  • global memory health supplement category has grown faster than the total dietary supplement average from 2018-23 (Euromonitor)

  • the category has also been growing faster than the total dietary supplement average in the CEE region for the past 6 years (Euromonitor)

  • 61% of Polish consumers say they recognize the link between cognitive and overall health (FMCG Gurus)

  • the premium segment is developing with cognition products for memory and focus

Find out how to address the opportunity with clinically supported ingredients by downloading our portfolio or requesting more information below.