Stress and sleep have been top of mind for consumers since the pandemic. In 2025, the mood/relaxing category was the fastest-growing supplement category globally and in Eastern Europe. Brands are increasingly launching new products addressing mood and mental acuity; therefore, differentiation is crucial to succeed in the market.
Beauty is among the fastest-growing dietary supplement categories of the past 5 years – globally and in the CEE region. Consumers are increasingly looking for supplement products to address their hair and skin health.
Hermes Consilium is announcing its acquisition by ANJAC Health & Beauty Group.
To present new findings on their ingredient TetraSOD®, specifically the ability to simultaneously activate NRF2 and SIRT1 in human tissues, Fitoplancton Marino has partnered with NutraIngredients for a webinar on October 23rd.
Women’s health is on the rise. In its subsegments, such as fertility, pregnancy, and menopause, folate is the star ingredient of several products.
Sports nutrition has been the fastest-growing consumer healthcare category in the CEE region for some time. The projections show it will grow much faster than the other CHC categories in the coming years.