Kaja Steblovnik

Digestive health supplements in the CEE region continue to grow, and gut health is among the top consumer priorities.

Vastly improved life expectancy gains of the last century look set to become one of the greatest challenges to the current one. According to Euromonitor International, global life expectancy is set to rise by five years by 2050, yet healthspan continues to lag behind. Consumers’ growing commitment to wellness is shifting towards a greater focus on long-term health and extending healthy years. 

Stress and sleep have been top of mind for consumers since the pandemic. In 2025, the mood/relaxing category was the fastest-growing supplement category globally and in Eastern Europe. Brands are increasingly launching new products addressing mood and mental acuity; therefore, differentiation is crucial to succeed in the market.

Beauty is among the fastest-growing dietary supplement categories of the past 5 years – globally and in the CEE region. Consumers are increasingly looking for supplement products to address their hair and skin health.

Hermes Consilium is announcing its acquisition by ANJAC Health & Beauty Group.

To present new findings on their ingredient TetraSOD®, specifically the ability to simultaneously activate NRF2 and SIRT1 in human tissues, Fitoplancton Marino has partnered with NutraIngredients for a webinar on October 23rd.