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Sports nutrition – the fastest-growing CHC category

Sports nutrition is the fastest-growing consumer healthcare category in Eastern Europe.

Since 2021, consumers have returned to their pre-COVID 19 lifestyles. This caused the growth of sports nutrition category. The post-pandemic focus shift towards fitness happened in the CEE region as well. “Many people have purchased sports nutrition products in the last 6 months. This highlights how the market is no longer associated with a specific …